What is a picture worth
A thousand words? Yes of course. Humans communicate with all of our senses and as they say, “seeing” really is believing. Images portray what is unspoken to the observer, so a great image may make all the difference in what you are trying to sell.
In my professional career, I started taking photographs out of necessity as well as convenience. If the budgets were tight or time was of the essence, I found that having the ability to capture images as well as to design the graphics gave me more options and control of the outcome of a project.
These examples below highlight my skills as a photographer, and how photography plays a major part not only graphic design, but other uses such as Architectural, Real Estate or other photographic applications.
Some of my projects have included photography of various products, from construction and data storage industries to consumer items like candle collections, olive oils and health beauty products.
Pictured (photo examples: A) clockwise from the top left are:
Solar Powered Attic Fan from US Sunlight Corporation, used in their collateral materials as well as website.
Santana Shaman commemorative candle set to highlight and promote the Milagro Foundation, it was designed for a candle making company in San Jose, CA.
Drobo Storage Array for Data Robotics, used in marketing materials and company website.
DC Motor Fan Assembly for use in product manuals for US Sunlight Corp.
Stand-Alone Desktop Data Storage for Axcient Corporation for use in marketing materials.
Sometimes for a brochure or other marketing piece, it may be necessary to go on location for just the right shots. Proper Imagery can be a must for creditability of design. Sometimes the shape and mood of a place can inspire and give a design the life it needs.
Capturing the action (photo example: C)
A Solar Attic Fan installation which required me to be on the roof with the installer to photograph for training and marketing purposes for US Sunlight Corporation.
I offer both Real Estate and Business Photography. Capturing the spirit as well as architectural details of a building takes practice and intuition. I use wide angle lenses when appropriate, but try not to make them the standard offering in the photo sets.
My approach to shooting interiors and exteriors is to avoid distorting the photo so much that it deceives the viewer, or to saturate the colors to a point where they seem unrealistic. I edit all my images in both Adobe Lightroom and/or Photoshop for proper exposure and color correction. I do make sure the colors are vibrant but not so much as to be surreal.
